![]() ![]() But just how valuable are perfect ratings? How are they perceived by consumers, and what can the data tell us about their impact on businesses? Experts have conflicting views on this topic. Is a Perfect 5-Star Rating Necessary?Įvery business wants to achieve that perfect 5.0 score (especially if its competitors already have). Should your business really chase after a 5-star rating ? Or is a slightly lower score actually better for your brand? What’s the minimum amount of stars that consumers expect your business to have in 2022? In short, what’s the ideal star rating your company or client should strive for this year? Keep reading for answers. What is the Best Star Rating for a Business to Have? For now, let’s review the ideal star rating a business should aim for in 2022. Not, by the way, that owner responses aren’t important - as the survey also noted, “55% of consumers said that a response from the business owner makes them feel positive about that business” - but, that’s a topic for another blog post. When it came to making shoppers feel good about brands, high star ratings mattered less than positive descriptions, but more than review recency, review length, review grammar, review images/photographs, or even the presence of owner responses. According to a recently released report, which surveyed more than 1,100 consumers during November 2021, star ratings ranked as the number two factor that determined whether consumers would “feel positively about using a business.”Īs this chart shows clearly, a “high star rating” was identified as the top review factor by over half of those surveyed - a total of 58% - surpassed only by the 75% who identified descriptions of “positive experiences” as being most important. New data from BrightLocal can help answer this question - and may offer some surprises. How Much Do Consumers Care About Business Ratings? Read on to learn more about the best star rating for businesses - and how to achieve it. ![]() In it, our response scribe s will answer questions like how much ratings matter to shoppers, how many stars you should aim for at minimum, and whether a perfect 5-star rating is really necessary (or even ideal), taking a look at data from sources like BrightLocal and Northwestern University’s Spiegel Research Center. Whether you’d like to increase your own company’s star rating, or you provide online reputation management services for other businesses, this article will walk you through some of the basics you need to know. By successfully increasing your star rating on platforms like Yelp or Google Business Profiles (GBP), you can generate more interest - and more trust - in your product, service, or client. If you think star ratings don’t matter, think again: as we’ll explore in this blog post, they’re actually one of the most important factors consumers rely on to help them evaluate brands. While we frequently focus on the content of reviews, such as our tips for dealing with customer complaints or fake reviews, this week we’re shifting focus to look specifically at star ratings: why they matter, how they influence consumer behavior, and - most importantly - how they can be improved. ![]() At Shout About Us, we often blog about the importance of responding to online reviews. ![]()
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